By Dustin Williams For as long as people have used search engines to find information on the internet, the question of “what is SEO and why is it necessary” has been one of the most asked by website owners. The quick answer is that search engine optimization (SEO) is the process of making a website […]
Read moreThe Best Thing You Can Do For Your Brand When FORTHGEAR started in business more than 21 years ago, we took an integrated marketing approach right from the start. Back then integrated marketing was about presenting brand consistency across traditional channels such as print and radio. Today, it’s about making sure consumers understand your brand […]
Read moreBy: Nic Sells Few things have changed our daily lives like Google. Need to know how to tie a tie? Google it. Want to learn how to crochet? Google it. Want to stay up to date on the latest news? Google it. Want to know why 11 isn’t pronounced “onety one?” Google it. And while […]
Read moreBy: Nic Sells We need to talk. It’s about social media. Fine, it’s not that serious. But, as a social media strategist, I see some things that brands do to distinguish themselves on Instagram, Facebook and Twitter. And others that . . . don’t. My favorite communication theory quote comes from Marshall McLuhan. Yes, I […]
Read moreBy Noelle Graf Every day, more and more people are using search engines and social media to search for content on the web. So how do you get these people to your website? Content marketing is the answer, and the key is consistency. By creating, publishing and promoting high-quality, relevant content on a regular basis, […]
Read moreAbout a year ago Google announced they would be introducing three “Core Web Vitals” that would combine with the foundational signals to evaluate page experience: “Loading,” “Interactivity” and “Visual Stability.”
Read moreThe Best Thing You Can Do For Your Brand When FORTHGEAR started in bus [...]
By: Nic Sells We need to talk. It’s about social media. Fine, it’s [...]
By Dustin Williams If you have been doing search engine marketing for [...]
(Bonus: a few tips about marketing automation) By Tara Alvey It’s th [...]
