8 Reasons Why Email Marketing Should Still Be Part of Your Marketing Plan By Tara Alvey In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable and cost-effective tool overlooked […]
Read moreBy Tara Alvey and Noelle Graf When FORTHGEAR started in business more than 21 years ago, we took an integrated marketing approach right from the start. Back then integrated marketing was about presenting brand consistency across traditional channels such as print and radio. Today, it’s about making sure consumers understand your brand and your message […]
Read moreBy Dustin Williams Last September, Google officially announced that an update to their Penguin algorithm was being rolled out. This update, known as Penguin 4.0, was highly anticipated by search engine optimization (SEO) professionals. Many SEO experts—especially those who were tired of penalties and seeing low-quality sites ranking through manipulative linking strategies—were excited by the […]
Read moreBy Tara Alvey Social networks are not an optional channel for businesses anymore; they are a must have, and for small businesses, LinkedIn is one of the most important. LinkedIn allows you to provide authenticity and credibility to you and your business. LinkedIn users come with a professional mindset, so go ahead, market yourself and […]
Read moreBy Tara Alvey So you want to know why your business should have a blog. Well, we’d be happy to tell you! First and foremost, it helps drive traffic to your website and who doesn’t want more traffic into their website? (FYI, everyone should.) Think about how many pages there are on your website. Probably […]
Read morePantone Announces Color of the Year By Noelle Graf It’s 2017 and we’re all going green: The Pantone Institute has announced Greenery 15-0343 as the Color of the Year! The Pantone Color of the Year is chosen as a color snapshot representing our current global climate and culture. This bright, refreshing shade of yellow-green is […]
Read moreBy Noelle Graf Content may be king, but when it comes to Facebook, eng [...]
By: Nic Sells and Dustin Williams While distinct in their origins, pub [...]
By: Nic Sells Few things have changed our daily lives like Google. Nee [...]
By: Nic Sells What is Content-Driven Marketing? Content-driven marketi [...]
