Photo by: Andrea Piacquadio on Pexels.com Why Is Content Marketing Important? Content marketing is a popular and essential marketing strategy that effectively and cost-efficiently drives profits. It does this by increasing website traffic, boosting brand recognition, engaging and building trust with customers and driving sales. Content marketing works by offering targeted prospects educational and relevant […]
Read morePhoto by: Alexander Dummer from Pexels Modern technology has made taking photos as ubiquitous as mobile phones¬. But professional photography is still incredibly important for a variety of reasons. Just as you wouldn’t entrust your sports car with Uncle Jimbo, you shouldn’t entrust your brand photography to just anyone. So, let’s start with the main […]
Read moreBy: Nic Sells What is Content-Driven Marketing? Content-driven marketing aims to attract and retain a target audience through the publication of useful and valuable content. A successful content marketing strategy helps to build brand trust and affiliation. It’s about providing real and lasting value to your consumers by empowering them with the knowledge to improve […]
Read moreThere are a variety of infographic types—each with its own merits and drawbacks. We’ve compiled eight of the most common here.
Read moreBy Noelle Graf This article originally appeared on May 30, 2018, but was updated on Oct. 20, 2020, to reflect the most recent information and laws related to commercial drone operation. It seems these days drone operators are everywhere, but did you know that the Federal Aviation Administration (FAA) has strict rules and regulations when […]
Read moreBy: Mike Beasley and Nic Sells We established why infographics still matter in our last blog post. And that’s all fine and dandy. But these visual representations of content aren’t necessarily easy to produce. And certainly, a badly-designed infographic does just the opposite of what it’s supposed to do—make information easier to digest, or more […]
Read moreThe Best Thing You Can Do For Your Brand When FORTHGEAR started in bus [...]
By: Nic Sells We need to talk. It’s about social media. Fine, it’s [...]
By Dustin Williams If you have been doing search engine marketing for [...]
(Bonus: a few tips about marketing automation) By Tara Alvey It’s th [...]
