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By: Nic Sells The novel coronavirus (COVID-19) pandemic has disrupted daily life around the world. Many large retail chains in America have shuttered their doors to slow the spread of the virus. Local health departments have banned dine-in options at restaurants—putting many servers and others out of jobs. And some entire states are on lockdown—only […]

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By: Nic Sells and Dustin Williams While distinct in their origins, public relations and content marketing make a great partnership. Through strategic planning, the two can really complement each other—like chocolate and peanut butter. Content marketers can benefit from thinking more like public relations pros. And public relations pros can benefit by thinking more like […]

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By: Nic Sells We need to talk. It’s about social media. Fine, it’s not that serious. But, as a social media strategist, I see some things that brands do to distinguish themselves on Instagram, Facebook and Twitter. And others that . . . don’t.    My favorite communication theory quote comes from Marshall McLuhan. Yes, […]

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By Hayley Biddle   The Beginning   The evolution of advertising has been an action-packed whirlwind since the golden age of television in the 1970s when an individual’s exposure to advertisements was far more limited than it is today. The average person has gone from seeing approximately 500 marketing messages per day to a mind-blowing […]

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By Noelle Graf Content marketing, SEO, social media, PPC — the digital marketing landscape is vast and a little intimidating. Just like you wouldn’t head out on a cross-country road trip without GPS, you need to know what you’re up against when it comes to online marketing. Digital marketing trends and strategies constantly evolve. If […]

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