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By Dustin Williams If you have been doing search engine marketing for as long as I have you are probably aware of the ongoing battle Google is waging to make search results display the most relevant websites to the search query. Even Google’s recent core algorithm updates were centered around this primary goal. They want […]

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June 21, 2018

By Noelle Graf On the heels of announcing 1 billion users, Instagram announced something even bigger yesterday: the introduction of IGTV, a standalone app for watching long-form vertical video. Instagram co-founder and CEO Kevin Systrom (@kevin) introduced IGTV from a live broadcast event in San Francisco. This brand-new experience is available inside the main Instagram […]

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By Dustin Williams Even with Google’s push to give quality, engaging content the greatest weight in search results, inbound links are still a key factor to ranking organically. Here are the best link outreach strategies in 2018. Create Shareable Content: The goal of this strategy is to create engaging content that instructs and answers the […]

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By Noelle Graf Net neutrality is the principle that Internet service providers should enable access to ALL website content, without favoring or blocking access to particular websites. On December 14, 2017, the Federal Communications Commission voted to end net neutrality, in a move led by FCC Chairman Ajit Pai. The decision is supported by Internet […]

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By Tara Alvey Most aspects of a business depend upon the success of its marketing. Without marketing, even the best company in the world with the best products and/or services would struggle to reach potential customers. With the many ongoing changes in business, marketing tactics and technology, it’s important to make your marketing work for […]

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