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(Bonus: a few tips about marketing automation) By Tara Alvey It’s that time of year again. The time of year that we like to wish all of our clients a Merry Christmas and also take the opportunity to show off — but just a bit. Over the past year, FORTHGEAR has been researching, studying and […]

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8 Reasons Why Email Marketing Should Still Be Part of Your Marketing Plan By Tara Alvey In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable and cost-effective tool overlooked […]

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By Tara Alvey and Noelle Graf When FORTHGEAR started in business more than 21 years ago, we took an integrated marketing approach right from the start. Back then integrated marketing was about presenting brand consistency across traditional channels such as print and radio. Today, it’s about making sure consumers understand your brand and your message […]

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By Dustin Williams Last September, Google officially announced that an update to their Penguin algorithm was being rolled out. This update, known as Penguin 4.0, was highly anticipated by search engine optimization (SEO) professionals. Many SEO experts—especially those who were tired of penalties and seeing low-quality sites ranking through manipulative linking strategies—were excited by the […]

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