By Maddi Hardy Who didn’t hear about the infamous scandal of IHOP becoming IHOb? It was a marketing scheme that flooded all of our social media channels. As it has now come out, it was never their plan to permanently change their name to IHOb. It was all just part of a grander plan to […]
Read moreBy Noelle Graf On the heels of announcing 1 billion users, Instagram announced something even bigger yesterday: the introduction of IGTV, a standalone app for watching long-form vertical video. Instagram co-founder and CEO Kevin Systrom (@kevin) introduced IGTV from a live broadcast event in San Francisco. This brand-new experience is available inside the main Instagram […]
Read moreBy Dustin Williams Even with Google’s push to give quality, engaging content the greatest weight in search results, inbound links are still a key factor to ranking organically. Here are the best link outreach strategies in 2018. Create Shareable Content: The goal of this strategy is to create engaging content that instructs and answers the […]
Read moreBy Noelle Graf Net neutrality is the principle that Internet service providers should enable access to ALL website content, without favoring or blocking access to particular websites. On December 14, 2017, the Federal Communications Commission voted to end net neutrality, in a move led by FCC Chairman Ajit Pai. The decision is supported by Internet […]
Read moreBy Tara Alvey Most aspects of a business depend upon the success of its marketing. Without marketing, even the best company in the world with the best products and/or services would struggle to reach potential customers. With the many ongoing changes in business, marketing tactics and technology, it’s important to make your marketing work for […]
Read moreBy Noelle Graf As you’ve undoubtedly heard by now, the Facebook algorithm has undergone a major change. On January 11, 2018, Mark Zuckerberg made an impassioned announcement vowing to “fix” Facebook. Accordingly, the News Feed would be changing to favor person-to-person engagement. Specifically, Zuckerberg said, “I’m changing the goal I give our product teams from […]
Read moreBy Noelle Graf Content may be king, but when it comes to Facebook, eng [...]
By: Nic Sells and Dustin Williams While distinct in their origins, pub [...]
By: Nic Sells Few things have changed our daily lives like Google. Nee [...]
By: Nic Sells What is Content-Driven Marketing? Content-driven marketi [...]
