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By Tara Alvey Most aspects of a business depend upon the success of its marketing. Without marketing, even the best company in the world with the best products and/or services would struggle to reach potential customers. With the many ongoing changes in business, marketing tactics and technology, it’s important to make your marketing work for […]

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By Noelle Graf As you’ve undoubtedly heard by now, the Facebook algorithm has undergone a major change. On January 11, 2018, Mark Zuckerberg made an impassioned announcement vowing to “fix” Facebook. Accordingly, the News Feed would be changing to favor person-to-person engagement. Specifically, Zuckerberg said, “I’m changing the goal I give our product teams from […]

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(Bonus: a few tips about marketing automation) By Tara Alvey It’s that time of year again. The time of year that we like to wish all of our clients a Merry Christmas and also take the opportunity to show off — but just a bit. Over the past year, FORTHGEAR has been researching, studying and […]

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8 Reasons Why Email Marketing Should Still Be Part of Your Marketing Plan By Tara Alvey In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable and cost-effective tool overlooked […]

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