(Bonus: a few tips about marketing automation) By Tara Alvey It’s that time of year again. The time of year that we like to wish all of our clients a Merry Christmas and also take the opportunity to show off — but just a bit. Over the past year, FORTHGEAR has been researching, studying and […]
Read moreBy Dustin Williams If you have noticed a declining trend in organic traffic to your website, yet search rankings in Google continue to hold near the top of page one, you’re not alone. Upon initial review of website analytics, the downward trend could have been interpreted as being an issue with search engine indexing or […]
Read more8 Reasons Why Email Marketing Should Still Be Part of Your Marketing Plan By Tara Alvey In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable and cost-effective tool overlooked […]
Read moreBy Tara Alvey and Noelle Graf When FORTHGEAR started in business more than 21 years ago, we took an integrated marketing approach right from the start. Back then integrated marketing was about presenting brand consistency across traditional channels such as print and radio. Today, it’s about making sure consumers understand your brand and your message […]
Read moreBy Dustin Williams Last September, Google officially announced that an update to their Penguin algorithm was being rolled out. This update, known as Penguin 4.0, was highly anticipated by search engine optimization (SEO) professionals. Many SEO experts—especially those who were tired of penalties and seeing low-quality sites ranking through manipulative linking strategies—were excited by the […]
Read moreBy Tara Alvey Social networks are not an optional channel for businesses anymore; they are a must have, and for small businesses, LinkedIn is one of the most important. LinkedIn allows you to provide authenticity and credibility to you and your business. LinkedIn users come with a professional mindset, so go ahead, market yourself and […]
Read moreBy Noelle Graf Content may be king, but when it comes to Facebook, eng [...]
By: Nic Sells and Dustin Williams While distinct in their origins, pub [...]
By: Nic Sells Few things have changed our daily lives like Google. Nee [...]
By: Nic Sells What is Content-Driven Marketing? Content-driven marketi [...]
