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By Dustin Williams If you have been doing search engine marketing for as long as I have you are probably aware of the ongoing battle Google is waging to make search results display the most relevant websites to the search query. Even Google’s recent core algorithm updates were centered around this primary goal. They want […]

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By Dustin Williams Last September, Google officially announced that an update to their Penguin algorithm was being rolled out. This update, known as Penguin 4.0, was highly anticipated by search engine optimization (SEO) professionals. Many SEO experts—especially those who were tired of penalties and seeing low-quality sites ranking through manipulative linking strategies—were excited by the […]

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