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Photo by: Andrea Piacquadio on Pexels.com Why Is Content Marketing Important? Content marketing is a popular and essential marketing strategy that effectively and cost-efficiently drives profits. It does this by increasing website traffic, boosting brand recognition, engaging and building trust with customers and driving sales. Content marketing works by offering targeted prospects educational and relevant […]

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Photo by: Alexander Dummer from Pexels Modern technology has made taking photos as ubiquitous as mobile phones¬. But professional photography is still incredibly important for a variety of reasons. Just as you wouldn’t entrust your sports car with Uncle Jimbo, you shouldn’t entrust your brand photography to just anyone. So, let’s start with the main […]

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By Noelle Graf On the heels of announcing 1 billion users, Instagram announced something even bigger yesterday: the introduction of IGTV, a standalone app for watching long-form vertical video. Instagram co-founder and CEO Kevin Systrom (@kevin) introduced IGTV from a live broadcast event in San Francisco. This brand-new experience is available inside the main Instagram […]

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By Noelle Graf Net neutrality is the principle that Internet service providers should enable access to ALL website content, without favoring or blocking access to particular websites. On December 14, 2017, the Federal Communications Commission voted to end net neutrality, in a move led by FCC Chairman Ajit Pai. The decision is supported by Internet […]

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