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Category: Integrated Marketing

8 Reasons Why Email Marketing Should Still Be Part of Your Marketing Plan By Tara Alvey In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable and cost-effective tool overlooked […]

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By Tara Alvey and Noelle Graf When FORTHGEAR started in business more than 21 years ago, we took an integrated marketing approach right from the start. Back then integrated marketing was about presenting brand consistency across traditional channels such as print and radio. Today, it’s about making sure consumers understand your brand and your message […]

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