Menu

Topics & Tags: Content Marketing

Photo by: Andrea Piacquadio on Pexels.com Why Is Content Marketing Important? Content marketing is a popular and essential marketing strategy that effectively and cost-efficiently drives profits. It does this by increasing website traffic, boosting brand recognition, engaging and building trust with customers and driving sales. Content marketing works by offering targeted prospects educational and relevant […]

Read more

By: Nic Sells What is Content-Driven Marketing? Content-driven marketing aims to attract and retain a target audience through the publication of useful and valuable content. A successful content marketing strategy helps to build brand trust and affiliation. It’s about providing real and lasting value to your consumers by empowering them with the knowledge to improve […]

Read more

By Noelle Graf Content may be king, but when it comes to Facebook, engagement rules. Engagement with your brand’s Facebook posts not only reflects your brand’s ability to capture attention but it also plays a large role in Facebook’s EdgeRank algorithm, which determines how many people actually see your posts. As the largest social network, […]

Read more

By: Nic Sells and Dustin Williams While distinct in their origins, public relations and content marketing make a great partnership. Through strategic planning, the two can really complement each other—like chocolate and peanut butter. Content marketers can benefit from thinking more like public relations pros. And public relations pros can benefit by thinking more like […]

Read more

By Hayley Biddle   The Beginning   The evolution of advertising has been an action-packed whirlwind since the golden age of television in the 1970s when an individual’s exposure to advertisements was far more limited than it is today. The average person has gone from seeing approximately 500 marketing messages per day to a mind-blowing […]

Read more
Search

What’s Trending

Solving the Facebook Engagement Mystery

By Noelle Graf Content may be king, but when it comes to Facebook, eng [...]

How to Survive a Google Algorithm Update

By: Nic Sells Few things have changed our daily lives like Google. Nee [...]

What is Content-Driven Marketing?

By: Nic Sells What is Content-Driven Marketing? Content-driven marketi [...]

Communicating in a Time of Crisis

By: Nic Sells The novel coronavirus (COVID-19) pandemic has disrupted [...]

Categories

Topics

Archives