By: Nic Sells and Dustin Williams While distinct in their origins, public relations and content marketing make a great partnership. Through strategic planning, the two can really complement each other—like chocolate and peanut butter. Content marketers can benefit from thinking more like public relations pros. And public relations pros can benefit by thinking more like […]
Read moreBy Noelle Graf Content marketing, SEO, social media, PPC — the digital marketing landscape is vast and a little intimidating. Just like you wouldn’t head out on a cross-country road trip without GPS, you need to know what you’re up against when it comes to online marketing. Digital marketing trends and strategies constantly evolve. If […]
Read moreBy Noelle Graf Net neutrality is the principle that Internet service providers should enable access to ALL website content, without favoring or blocking access to particular websites. On December 14, 2017, the Federal Communications Commission voted to end net neutrality, in a move led by FCC Chairman Ajit Pai. The decision is supported by Internet […]
Read moreBy Tara Alvey Most aspects of a business depend upon the success of its marketing. Without marketing, even the best company in the world with the best products and/or services would struggle to reach potential customers. With the many ongoing changes in business, marketing tactics and technology, it’s important to make your marketing work for […]
Read moreBy Noelle Graf As you’ve undoubtedly heard by now, the Facebook algorithm has undergone a major change. On January 11, 2018, Mark Zuckerberg made an impassioned announcement vowing to “fix” Facebook. Accordingly, the News Feed would be changing to favor person-to-person engagement. Specifically, Zuckerberg said, “I’m changing the goal I give our product teams from […]
Read more(Bonus: a few tips about marketing automation) By Tara Alvey It’s that time of year again. The time of year that we like to wish all of our clients a Merry Christmas and also take the opportunity to show off — but just a bit. Over the past year, FORTHGEAR has been researching, studying and […]
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