Content Marketing | FORTHGEAR Blog

5 Reasons to Hire a Licensed Drone Pilot

By Noelle Graf This article originally appeared on May 30, 2018, but was updated on Oct. 20, 2020, to reflect the most recent information and laws related to commercial drone operation. It seems these days drone operators are everywhere, but did you know that the Federal Aviation Administration (FAA) has strict rules and regulations when […]

How to Survive a Google Algorithm Update

Content Marketing, SEO | algorithm, Beneficial Purpose, E-A-T, Google, SEO, YMYL, Your Money Your Life

By: Nic Sells Few things have changed our daily lives like Google. Need to know how to tie a tie? Google it. Want to learn how to crochet? Google it. Want to stay up to date on the latest news? Google it. Want to know why 11 isn’t pronounced “onety one?” Google it. And while […]

What Makes a Good Infographic?

Content Marketing, Design, Digital marketing, Marketing, Social Media | Design, Graphic Design, Infographic, Infographics, Social Media Tiles

By: Mike Beasley and Nic Sells We established why infographics still matter in our last blog post. And that’s all fine and dandy. But these visual representations of content aren’t necessarily easy to produce. And certainly, a badly-designed infographic does just the opposite of what it’s supposed to do—make information easier to digest, or more […]

Infographics Still Matter in 2020

Content Marketing, Design, Digital marketing, Social Media | Design, Digital marketing, Graphic Design, Infographics, marketing, SEO, social media marketing

Some say infographics are dead. Others say they have simply grown up, gone on to bigger and better things—think data visualization. And a certain group even argues that infographics—visual representations of content—don’t have enough SEO firepower left for continued investment. Still, others are steadfast proponents of the humble infographic (hint: that’s us). And trust […]

Solving the Facebook Engagement Mystery

Content Marketing, FORTHGEAR, Integrated Marketing, Social Media | Content Marketing, Facebook, forthgear, Social Media

By Noelle Graf Content may be king, but when it comes to Facebook, engagement rules. Engagement with your brand’s Facebook posts not only reflects your brand’s ability to capture attention but it also plays a large role in Facebook’s EdgeRank algorithm, which determines how many people actually see your posts. As the largest social network, […]

Communicating in a Time of Crisis

Content Marketing | consistent communication, coronavirus, COVID-19, crisis communication, proactive communication

By: Nic Sells The novel coronavirus (COVID-19) pandemic has disrupted daily life around the world. Many large retail chains in America have shuttered their doors to slow the spread of the virus. Local health departments have banned dine-in options at restaurants—putting many servers and others out of jobs. And some entire states are on lockdown—only […]