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By: Nic Sells What is Content-Driven Marketing? Content-driven marketing aims to attract and retain a target audience through the publication of useful and valuable content. A successful content marketing strategy helps to build brand trust and affiliation. It’s about providing real and lasting value to your consumers by empowering them with the knowledge to improve […]

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Some say infographics are dead. Others say they have simply grown up, gone on to bigger and better things—think data visualization. And a certain group even argues that infographics—visual representations of content—don’t have enough SEO firepower left for continued investment.    Still, others are steadfast proponents of the humble infographic (hint: that’s us).   And trust […]

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By: Nic Sells and Dustin Williams While distinct in their origins, public relations and content marketing make a great partnership. Through strategic planning, the two can really complement each other—like chocolate and peanut butter. Content marketers can benefit from thinking more like public relations pros. And public relations pros can benefit by thinking more like […]

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By: Nic Sells We need to talk. It’s about social media. Fine, it’s not that serious. But, as a social media strategist, I see some things that brands do to distinguish themselves on Instagram, Facebook and Twitter. And others that . . . don’t.    My favorite communication theory quote comes from Marshall McLuhan. Yes, […]

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