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Photo by: Andrea Piacquadio on Pexels.com Why Is Content Marketing Important? Content marketing is a popular and essential marketing strategy that effectively and cost-efficiently drives profits. It does this by increasing website traffic, boosting brand recognition, engaging and building trust with customers and driving sales. Content marketing works by offering targeted prospects educational and relevant […]

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Photo by: Alexander Dummer from Pexels Modern technology has made taking photos as ubiquitous as mobile phones¬. But professional photography is still incredibly important for a variety of reasons. Just as you wouldn’t entrust your sports car with Uncle Jimbo, you shouldn’t entrust your brand photography to just anyone. So, let’s start with the main […]

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Some say infographics are dead. Others say they have simply grown up, gone on to bigger and better things—think data visualization. And a certain group even argues that infographics—visual representations of content—don’t have enough SEO firepower left for continued investment.    Still, others are steadfast proponents of the humble infographic (hint: that’s us).   Download Information […]

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By: Nic Sells and Dustin Williams While distinct in their origins, public relations and content marketing make a great partnership. Through strategic planning, the two can really complement each other—like chocolate and peanut butter. Content marketers can benefit from thinking more like public relations pros. And public relations pros can benefit by thinking more like […]

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By Hayley Biddle   The Beginning   The evolution of advertising has been an action-packed whirlwind since the golden age of television in the 1970s when an individual’s exposure to advertisements was far more limited than it is today. The average person has gone from seeing approximately 500 marketing messages per day to a mind-blowing […]

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By Noelle Graf On the heels of announcing 1 billion users, Instagram announced something even bigger yesterday: the introduction of IGTV, a standalone app for watching long-form vertical video. Instagram co-founder and CEO Kevin Systrom (@kevin) introduced IGTV from a live broadcast event in San Francisco. This brand-new experience is available inside the main Instagram […]

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