By: Nic Sells We need to talk. It’s about social media. Fine, it’s not that serious. But, as a social media strategist, I see some things that brands do to distinguish themselves on Instagram, Facebook and Twitter. And others that . . . don’t. My favorite communication theory quote comes from Marshall McLuhan. Yes, I […]
Read moreBy: Nic Sells What is Content-Driven Marketing? Content-driven marketing aims to attract and retain a target audience through the publication of useful and valuable content. A successful content marketing strategy helps to build brand trust and affiliation. It’s about providing real and lasting value to your consumers by empowering them with the knowledge to improve […]
Read moreThere are a variety of infographic types—each with its own merits and drawbacks. We’ve compiled eight of the most common here.
Read moreBy Noelle Graf Content may be king, but when it comes to Facebook, engagement rules. Engagement with your brand’s Facebook posts not only reflects your brand’s ability to capture attention but it also plays a large role in Facebook’s EdgeRank algorithm, which determines how many people actually see your posts. As the largest social network, […]
Read moreBy: Nic Sells and Dustin Williams While distinct in their origins, public relations and content marketing make a great partnership. Through strategic planning, the two can really complement each other—like chocolate and peanut butter. Content marketers can benefit from thinking more like public relations pros. And public relations pros can benefit by thinking more like […]
Read moreBy Noelle Graf On the heels of announcing 1 billion users, Instagram announced something even bigger yesterday: the introduction of IGTV, a standalone app for watching long-form vertical video. Instagram co-founder and CEO Kevin Systrom (@kevin) introduced IGTV from a live broadcast event in San Francisco. This brand-new experience is available inside the main Instagram […]
Read moreThe Best Thing You Can Do For Your Brand When FORTHGEAR started in bus [...]
By: Nic Sells We need to talk. It’s about social media. Fine, it’s [...]
By Dustin Williams If you have been doing search engine marketing for [...]
(Bonus: a few tips about marketing automation) By Tara Alvey It’s th [...]
