By Noelle Graf
Every day, more and more people are using search engines and social media to search for content on the web. So how do you get these people to your website?
Content marketing is the answer, and the key is consistency. By creating, publishing and promoting high-quality, relevant content on a regular basis, you can reach more customers and bring more attention to your brand or business.
How does content marketing work?
No matter what your company does, creating relevant content that informs and entertains is one of the best things you can do to draw attention to your website. This content can take on many forms: interesting blogs, informative videos, professional photography, custom infographics, news articles, eBooks, informative white papers and more – as long as it’s unique, interesting, and of course, relevant to your brand, products or services.
How will customers find my content?
After your content is created, we’ll upload it to your website and make sure it’s search engine optimized. This makes your content rank higher in search results, so it’s easier for people to find you. As your website is frequently updated with high-quality content, your website ranks higher and people keep coming back to see what interesting content you have to share next.
The more frequently you update your website, the more information you have to share on social media – and the more opportunities you give people to share your content on their social media. In turn, this brings more traffic to your website, which results in link popularity and higher search engine rankings, all leading to your end goal of increased conversions and greater revenue/sales.
Content marketing vs. social media marketing
Content marketing is still a relatively new concept for many businesses and often confused with social media marketing. Although the two are highly intertwined, they have different goals and processes. Where social media marketing adapts content to the platform, content marketing relies more on a brand’s website as its “center of gravity.” Content posted on social media platforms is likely to be trending, newsworthy or informative, but not necessarily enduring. Blog and website content, on the other hand, should always stay relevant.
Content marketing’s long-term influence
Content marketing’s strategic approach relies on evergreen content to attract a targeted audience, establish industry expertise and, ultimately, drive conversions. It maintains relevance and works seamlessly with the rest of your integrated marketing strategy, providing SEO value, increasing domain authority, and enhancing website value – making it a perfect long-term marketing investment.
We are experts in content marketing. FORTHGEAR can help make your content marketing effective, engaging and evergreen so you can focus your energy where it belongs – on your business.