Why is Content Marketing Important

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Why Is Content Marketing Important?

Content marketing is a popular and essential marketing strategy that effectively and cost-efficiently drives profits. It does this by increasing website traffic, boosting brand recognition, engaging and building trust with customers and driving sales.

Content marketing works by offering targeted prospects educational and relevant information that is valuable and insightful. This content then helps to keep potential customers engaged and moves them through your sales funnel. 

According to recent research, 90% of the most successful B2B content marketers focus their content on information rather than promotions, compared with 56% of the least successful.

What Does Content Marketing Look Like?

Content marketing involves creating, publishing and distributing digital content to a highly targeted audience on multiple marketing channels. It should include original content that answers specific questions and provides information readers can’t find elsewhere.

Content may include:

  • Website content
  • Blog posts
  • Guest posts
  • Thought leadership posts
  • Social media posts
  • Email newsletters
  • Personalized email campaigns
  • E-books
  • Infographics
  • Webinars
  • Videos

Benefits of Content Marketing

When content marketing is delivered correctly, it ultimately generates more brand awareness, website traffic and potentially sales for any sized business. However, since online competition is stiff and marketing can be expensive, it can especially effective for small business owners who typically have limited marketing budgets. 

Let’s look at several, indisputable benefits of content marketing.

1. Scalable and Long-Term

A scalable marketing strategy can grow and change with your business. Content marketing allows you to focus your marketing approach on immediate business objectives while keeping your eyes on the future. It is a long-term strategy that starts with customer engagement and nurtures leads, so they commit to spending money with your business. Additionally, evergreen content (meaning, content that does not date and remains relevant) can be edited and redistributed for multiple uses.

2. Nurtures Relationships

Content marketing is particularly effective at cultivating relationships with consumers and motivating them to act. When potential customers find your business’s content, they learn about your business’s values, products and services. In addition, this content educates them as to how your solutions can solve their issues and goes a long way to converting them into loyal customers.

3. Supports Multiple Marketing Channels

Content marketing can enhance other marketing strategies by building trust and creating a personal relationship with your target audience. Relevant content allows you to take advantage of the sharing capabilities of today’s modern marketing channels. For example, when a potential customer finds your content valuable, they often share it with family, friends and colleagues. Positive word of mouth is one of the most effective marketing channels.

4. Boosts Search Engine Rankings and Website Traffic

Since search engines reward companies with unique, high-quality content, content marketing helps your SEO (search engine optimization) rankings and results. The more content your business posts on your website and social media accounts, the more pages search engines can index. This volume illustrates your industry authority and increases your traffic, leading to increased brand awareness, website traffic and, yes, sales.

Content marketing is a powerful engine for revenue growth but also a challenging area in which to excel. Unfortunately, the list of marketing tactics and platforms grows longer and more complicated every day. Fortunately, external content marketing services have the focus and expertise to succeed in driving leads and sales. Engaging a digital marketing company for consultation, strategic thinking and even implementation is often time saving and effective.

For help with your content marketing, please contact FORTHGEAR today. We’d love to chat.

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